MSD Performance Prducts

Year Invested
2004
Headquarters
El Paso, TX
Fund
Flagship
Sector
Consumer Products and Services

Aftermarket Auto / Enthusiast Brands

Leading brand for performance ignition systems, providing the spark for top fuel dragsters, NASCAR winners, and daily drivers interested in improved performance through quality products. Founded in 1970, MSD extended its reach into the performance tuning market through its 2005 acquisition of Superchips.

Sold in 2005 to ValueAct Capital.

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